Hey whipple, squeeze this : the classic guide to creating great advertising /

"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional...

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Bibliographic Details

Main Author:	Sullivan, Luke (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Edition:	Sixth edition.
Subjects:	Advertising copy. Publicité > Rédaction.
Online Access:	Connect to the full text of this electronic book