Corporate explorer : how corporations can beat startups at the innovation game /

"The probability of failure in corporate innovation outside of a firm's core business is staggeringly high. Yet, the vast majority of existing books about innovation focus on startups and their entrepreneurs, methodologies, and ecosystems. Few, if any, focus on corporate innovation, those...

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Bibliographic Details

Main Authors:	Binns, Andrew (Managing principal) (Author), O'Reilly, Charles A. (Author), Tushman, Michael (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Subjects:	Technological innovations. Creative ability in business. Corporations. New business enterprises. Innovations. Créativité dans les affaires. Sociétés. Nouvelles entreprises. corporations.
Online Access:	Connect to the full text of this electronic book