User tested : how the world's top companies use human insight to create great experiences /

"Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and execut...

Full description

Bibliographic Details

Main Authors:	Estes, Janelle (Author), MacMillan, Andy (Andy P.) (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2022]
Subjects:	Customer relations.
Online Access:	Connect to the full text of this electronic book