Exponential : transform your brand by empowering instead of interrupting /

"Build a brand that customers love with a proven strategy from one of today's top advertising executives Your brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only u...

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Bibliographic Details

Main Author:	Rosenblum, Jeff (Author)
Format:	eBook
Language:	English
Published:	New York, NY : McGraw Hill, 2022.
Subjects:	Branding (Marketing) Advertising > Brand name products. Stratégie de marque. Produits de marque > Publicité. branding.
Online Access:	Connect to the full text of this electronic book