The partnership economy : how modern businesses find new customers, grow revenue, and deliver exceptional experiences /

"Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations a...

Full description

Bibliographic Details

Main Author:	Yovanno, David A. (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Subjects:	Strategic alliances (Business) Business networks. Joint ventures. Alliances stratégiques (Affaires) Réseaux d'affaires. Coentreprises. joint venture (economic concept)
Online Access:	Connect to the full text of this electronic book