Advertising management in a digital environment : text and cases /

"Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic a...

Full description

Bibliographic Details

Main Authors:	Kelley, Larry D., 1955- (Author), Bartel Sheehan, Kim, 1958- (Author)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2022.
Subjects:	Advertising > Management. Advertising media planning. Relationship marketing. Digital media. Publicité > Gestion. Plans médias. Marketing relationnel. Médias numériques. BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Industries / Media & Communications Industries
Online Access:	Connect to the full text of this electronic book