Branding Between the Ears : using cognitive science to build lasting customer connections /

"The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your br...

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Bibliographic Details

Main Author:	Dayal, Sandeep (Author)
Format:	eBook
Language:	English
Published:	New Yorky : McGraw Hill, [2022]
Edition:	1 Edition.
Subjects:	Branding (Marketing) Marketing > Psychological aspects. Cognitive neuroscience.
Online Access:	Connect to the full text of this electronic book