Selling through tough times : grow your profits and mental resilience through any downturn /
"A timely and indispensable guide to thriving in a challenging sales environment-while hanging on to profits As a salesperson and sales manager, you know that it's harder to sell in tough times-whether it's a global pandemic, recession, or industry-wide challenge. But somehow there ar...
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| Format: | eBook |
| Language: | English |
| Published: |
[New York] :
[McGraw Hill],
2021.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- What are tough times
- The impact of tough times
- Redefining value in tough times
- Mental mistakes in tough times
- Building mental strength
- Characteristics of tough timers
- Daily mental flex
- Section 2. Critical selling activities
- Select
- Pursue
- Discover
- Persuade
- Partner
- Leverage
- Section 3. Selling and leadership tactics
- Generating luck in tough times
- Crafting your customer message
- Virtual selling
- Leadership through tough times
- Final thoughts
- The 30-day tough timer challenge.