An audience of one : drive superior results by making the radical shift from mass marketing to one-to-one marketing /

"The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line Walmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy-one-to-one marketing-with amazing results, and now you...

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Bibliographic Details

Main Authors:	Turner, Jamie, 1961- (Author), Moxley, Chuck (Author)
Format:	eBook
Language:	English
Published:	New York, NY : McGraw Hill, [2021]
Subjects:	Market segmentation. Customer relations. Segmentation du marché.
Online Access:	Connect to the full text of this electronic book