Principles of strategic communication /

"Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces s...

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Bibliographic Details

Main Authors:	Holtzhausen, Derina Rhoda (Author), Fullerton, Jami A., 1963- (Author), Lewis, Bobbi Kay, 1970- (Author), Shipka, Danny, 1967- (Author)
Format:	eBook
Language:	English
Published:	New York : Routledge, 2021.
Subjects:	Business communication. Advertising. Marketing. Public relations. Marketing Public Relations Communication dans l'entreprise. Relations publiques. marketing. public relations. BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General
Online Access:	Connect to the full text of this electronic book