Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand /

Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influen...

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Bibliographic Details
Main Author:	Miller, Pepper (Author)
Format:	Audio eBook
Language:	English
Published:	Old Saybrook : Tantor Audio, 2018. [Old Saybrook, CT] : [2018]
Edition:	Unabridged.
Subjects:	Consumers, Black > United States. Marketing > United States. Black people and mass media > United States. Minority consumers. African American consumers. Consumer behavior. Target marketing. Consommateurs noirs > États-Unis. Marketing > États-Unis. Noirs et médias > États-Unis. Consommateurs issus des minorités. Consommateurs noirs américains. Consommateurs > Comportement. Cibles (Marketing) SOCIAL SCIENCE > Ethnic Studies > African American Studies. Black people and mass media. Consumers, Black. Marketing. United States. Downloadable audio books. Audiobooks. Livres audio.
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Call Number	Status	Get It
Call Number:		HC110.C6 M538 2018ab

HC110.C6 M538 2018ab	Available