Public relations, branding and authenticity : brand communications in the digital age /
"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challen...
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| Format: | eBook |
| Language: | English |
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Abingdon, Oxon ; New York, NY :
Routledge,
2020.
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| Series: | Routledge new directions in public relations and communication research.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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