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Public relations, branding and authenticity : brand communications in the digital age /

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"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challen...

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Bibliographic Details
Main Author: Rees, Sian (Associate professor) (Author)
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2020.
Series:Routledge new directions in public relations and communication research.
Subjects:
Branding (Marketing)
Public relations.
Stratégie de marque.
Relations publiques.
branding.
public relations.
BUSINESS & ECONOMICS > Public Relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Marketing > Multilevel.
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Call Number: HF5415.1255 .R44 2020eb
 
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