Friction : passion brands in the age of disruption /

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to chang...

Full description

Bibliographic Details

Main Authors:	Rosenblum, Jeff (Author), Berg, Jordan (Author)
Other Authors:	Wayne, Roger (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Old Saybrook (Conn.)] : Tantor Audio, 2019.
Edition:	Unabridged.
Subjects:	Branding (Marketing) Advertising > Brand name products. Product management. Stratégie de marque. Produits de marque > Publicité. Produits commerciaux > Gestion. branding. BUSINESS & ECONOMICS > New Business Enterprises. Downloadable audio books. Audiobooks. Livres audio.
Online Access:	Connect to the full text of this electronic book