Data driven : harnessing data and AI to reinvent customer engagement /

The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commer...

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Bibliographic Details

Main Authors:	Chavez, Tom (Author), O'Hara, Chris (Author), Vaidya, Vivek (Author)
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill Education, [2019]
Subjects:	Marketing. Selling > Computer network resources. Customer relations. Strategic planning. Marketing Planification stratégique. marketing.
Online Access:	Connect to the full text of this electronic book