Why she buys : the new strategy for reaching the world's most powerful consumers /

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and whe...

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Bibliographic Details

Main Author:	Brennan, Bridget
Corporate Author:	Tantor Media
Other Authors:	Daniels, Vanessa (Narrator)
Format:	Audio eBook
Language:	English
Published:	Old Saybrook, Conn. : Tantor Media, Â2016.
Edition:	Unabridged.
Subjects:	Women consumers. Consumer behavior. Marketing. Business. Marketing Consommatrices. Consommateurs > Comportement. Affaires. marketing. BUSINESS & ECONOMICS > General. Downloadable audio books. Audiobooks. Livres audio.
Online Access:	Connect to the full text of this electronic book