The Medici effect : what elephants and epidemics can teach us about innovation /

Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

Bibliographic Details

Main Author:	Johansson, Frans (Author, Narrator)
Format:	Audio eBook
Language:	English
Published:	Old Saybrook : Tantor Audio, 2017.
Edition:	Unabridged.
Subjects:	Technological innovations. Creative thinking. Innovations. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Downloadable audio books. Audiobooks. Livres audio.
Online Access:	Connect to the full text of this electronic book