YouthNation : building remarkable brands in a youth-driven culture /
Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey :
John Wiley & Sons,
[2015]
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creatin. |
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| Physical Description: | 1 online resource (1 volume) : illustrations |
| Bibliography: | Includes bibliographical references and index. |