YouthNation : building remarkable brands in a youth-driven culture /

Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and...

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Bibliographic Details

Main Author:	Britton, Matt (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, [2015]
Subjects:	Young adult consumers. Marketing. Advertising. Target marketing. Marketing Jeunes adultes consommateurs. Cibles (Marketing) marketing.
Online Access:	Connect to the full text of this electronic book