Cover Image

Social media marketing im B2B /

A book that discusses how B2B companies can use social media marketing. It contains inspiring practical examples, planning checklists, interviews with practitioners, lots of specific tips and a strategy process that can be adapted to a company's social media concept.

Bibliographic Details
Main Author: Beilharz, Felix (Author)
Format: eBook
Language:German
Published: [Cologne, Germany] : O'Reilly Verlag GmbH, 2014.
Edition:1. Auflage.
Series:O'Reilly's basics.
Subjects:
Industrial marketing.
Social media.
Social Media
Marketing industriel.
Médias sociaux.
social media.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Online Access:Connect to the full text of this electronic book
Description
Summary:A book that discusses how B2B companies can use social media marketing. It contains inspiring practical examples, planning checklists, interviews with practitioners, lots of specific tips and a strategy process that can be adapted to a company's social media concept.
Item Description:"Eine erfolgreiche Strategie entwickeln, zielgruppenrelevanten Content erstellen, Erfolge messen und optimieren"--Cover.
"Besonderheiten, strategien, tipps"--Cover.
Includes index.
Physical Description:1 online resource.
ISBN:9783955615611
3955615618
9783955615581
3955615588
3955615596
9783955615598