Social media marketing im B2B /

A book that discusses how B2B companies can use social media marketing. It contains inspiring practical examples, planning checklists, interviews with practitioners, lots of specific tips and a strategy process that can be adapted to a company's social media concept.

Bibliographic Details

Main Author:	Beilharz, Felix (Author)
Format:	eBook
Language:	German
Published:	[Cologne, Germany] : O'Reilly Verlag GmbH, 2014.
Edition:	1. Auflage.
Series:	O'Reilly's basics.
Subjects:	Industrial marketing. Social media. Social Media Marketing industriel. Médias sociaux. social media. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior.
Online Access:	Connect to the full text of this electronic book