Death to all sacred cows

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because ... well ... that's the way they&#...

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Bibliographic Details

Main Author:	Fraser, Beau
Other Authors:	Heller, Johnny
Format:	Audio eBook
Language:	English
Published:	[United States] : Tantor Media, Inc. : Made available through hoopla, 2008.
Edition:	Unabridged.
Subjects:	Business. Affaires. BUSINESS & ECONOMICS > General. Downloadable audio books. Audiobooks. Livres audio.
Online Access:	Connect to the full text of this electronic book