Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships /

Content is still king-and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media comp...

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Bibliographic Details

Main Author:	Brito, Michael
Format:	eBook
Language:	English
Published:	Indianapolis, Ind. : Que, 2013, ©2014.
Subjects:	Branding (Marketing) Social media > Economic aspects. Communication in marketing. Stratégie de marque. Médias sociaux > Aspect économique. Communication en marketing. branding.
Online Access:	Connect to the full text of this electronic book