Your guide to entertainment marketing and performance : collection /

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it&#...

Full description

Bibliographic Details

Other Authors:	Lieberman, Al
Format:	eBook
Language:	English
Published:	Upper Saddle River, New Jersey : FTPress Delivers, ©2013.
Subjects:	Mass media > Marketing. Marketing research. Marketing > Mathematical models. Marketing. Marketing > Recherche. Marketing > Modèles mathématiques. marketing.
Online Access:	Connect to the full text of this electronic book