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The human brand : how we relate to people, products, and companies /

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Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?

Bibliographic Details
Main Authors: Malone, Chris, 1969- (Author), Fiske, Susan T. (Author)
Other Authors: Runnette, Sean (Narrator)
Format: Audio eBook
Language:English
Published: [Minneapolis, Minnesota] : HighBridge Audio, [2013]
Subjects:
Consumer behavior.
Marketing > Psychological aspects.
Consommateurs > Comportement.
Marketing > Aspect psychologique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Downloadable audio books.
Audiobooks.
Livres audio.
Online Access:Connect to the full text of this electronic book
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