The human brand : how we relate to people, products, and companies /

Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?

Bibliographic Details

Main Authors:	Malone, Chris, 1969- (Author), Fiske, Susan T. (Author)
Other Authors:	Runnette, Sean (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Minneapolis, Minnesota] : HighBridge Audio, [2013]
Subjects:	Consumer behavior. Marketing > Psychological aspects. Consommateurs > Comportement. Marketing > Aspect psychologique. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Downloadable audio books. Audiobooks. Livres audio.
Online Access:	Connect to the full text of this electronic book