Greener products : the making and marketing of sustainable brands /

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the ma...

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Bibliographic Details

Main Author:	Iannuzzi, Al
Format:	eBook
Language:	English
Published:	Boca Raton : CRC Press, ©2012.
Subjects:	Green marketing. Green products. Marketing vert. Produits écologiques. BUSINESS & ECONOMICS > Green Business.
Online Access:	Connect to the full text of this electronic book