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Primal branding : create zealots for your brand, your company, and your future /

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Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

Bibliographic Details
Main Author: Hanlon, Patrick
Corporate Author: Tantor Media
Other Authors: Sklar, Alan (Narrator)
Format: Audio eBook
Language:English
Published: [Old Saybrook, Conn.] : Tantor Media, 2009.
Subjects:
Brand name products.
Branding (Marketing)
Consumer behavior.
Produits de marque.
Stratégie de marque.
Consommateurs > Comportement.
branding.
Downloadable audio books.
Audiobooks.
Livres audio.
Online Access:Connect to the full text of this electronic book
Description
Summary:Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.
Item Description:Unabridged.
Audio file.
Title from image on Web page (viewed May 15, 2009).
Previously released on compact disc, 2006.
Physical Description:1 online resource (1 audio file)
ISBN:9781400122196
1400122198