Primal branding : create zealots for your brand, your company, and your future /

Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

Bibliographic Details

Main Author:	Hanlon, Patrick
Corporate Author:	Tantor Media
Other Authors:	Sklar, Alan (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Old Saybrook, Conn.] : Tantor Media, 2009.
Subjects:	Brand name products. Branding (Marketing) Consumer behavior. Produits de marque. Stratégie de marque. Consommateurs > Comportement. branding. Downloadable audio books. Audiobooks. Livres audio.
Online Access:	Connect to the full text of this electronic book