Brilliant marketing plans : what to know and do to make a successful plan /
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most commo...
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| Format: | eBook |
| Language: | English |
| Published: |
Harlow, England ; New York :
Prentice Hall,
2011.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (xii, 255 pages) |
| ISBN: | 9780273756309 0273756303 |