Brilliant marketing plans : what to know and do to make a successful plan /

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most commo...

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Bibliographic Details

Main Author:	Linton, Ian
Format:	eBook
Language:	English
Published:	Harlow, England ; New York : Prentice Hall, 2011.
Subjects:	Marketing > Planning. Marketing > Planification.
Online Access:	Connect to the full text of this electronic book