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Yes we did : an inside look at how social media built the Obama brand /

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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Did, new medi...

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Bibliographic Details
Main Author: Harfoush, Rahaf
Format: eBook
Language:English
Published: Berkeley, CA : New Riders, ©2009.
Series:Voices that matter.
Subjects:
Obama, Barack.
USA > President
Presidents > United States > Election > 2008.
Presidential candidates > United States.
Political campaigns > United States.
United States > Politics and government > 2001-2009.
Social media > Marketing.
Social networks > Computer network resources.
États-Unis > Politique et gouvernement > 2001-2009.
Political campaigns.
Politics and government.
Presidential candidates.
Presidents > Election.
United States.
Wahlkampf
Präsidentenwahl
2001-2009
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Call Number: JK2281 .H37 2009
 
Call Number Status Get It
JK2281 .H37 2009 Available