Answering the ultimate question : how Net Promoter can transform your business /

"Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"--Challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and '...

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Bibliographic Details

Main Author:	Brooks, Laura L., 1963-
Other Authors:	Owen, Richard, 1965-
Format:	eBook
Language:	English
Published:	San Francisco : Jossey-Bass, ©2009.
Edition:	1st ed.
Subjects:	Customer relations. Customer loyalty. Consumer satisfaction. Success in business. Consommateurs > Fidélité. Consommateurs > Satisfaction. Succès dans les affaires. BUSINESS & ECONOMICS > Customer Relations. Kundenbindung
Online Access:	Connect to the full text of this electronic book