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The definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than...

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Bibliographic Details

Main Author:	Godin, Seth
Corporate Author:	HighBridge Audio (Firm)
Format:	Audio eBook
Language:	English
Published:	[Minneapolis, Minn.] : HighBridge Audio, 2009.
Subjects:	Marketing > Management. Marketing > Social aspects. Product differentiation. Target marketing. Marketing > Gestion. Marketing > Aspect social. Produits commerciaux > Différenciation. Cibles (Marketing) Downloadable audio books. Audiobooks. Livres audio.
Online Access:	Connect to the full text of this electronic book