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Advances in Digital Marketing and eCommerce : Third International Conference, 2022 /

This book highlights the latest research articles presented at the Third Digital Marketing and eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social comm...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J. (Editor), Martinez, Luis F. (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:1st ed. 2022.
Series:Springer Proceedings in Business and Economics,
Subjects:
Marketing.
Business information services.
Strategic planning.
Leadership.
IT in Business.
Business Strategy and Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This book highlights the latest research articles presented at the Third Digital Marketing and eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Physical Description:1 online resource (X, 308 pages 39 illustrations, 17 illustrations in color)
ISBN:9783031057281
ISSN:2198-7254
DOI:10.1007/978-3-031-05728-1