Advances in Digital Marketing and eCommerce : Third International Conference, 2022 /

This book highlights the latest research articles presented at the Third Digital Marketing and eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social comm...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Martínez-López, Francisco J. (Editor), Martinez, Luis F. (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:	1st ed. 2022.
Series:	Springer Proceedings in Business and Economics,
Subjects:	Marketing. Business information services. Strategic planning. Leadership. IT in Business. Business Strategy and Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book