Celebrating the Past and Future of Marketing and Discovery with Social Impact : 2021 AMS Virtual Annual Conference and World Marketing Congress /

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Allen, Juliann (Editor), Jochims, Bruna (Editor), Wu, Shuang (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:	1st ed. 2022.
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:	Marketing. Strategic planning. Leadership. Consumer behavior. Business Strategy and Leadership. Consumer Behavior . Electronic books.
Online Access:	Connect to the full text of this electronic book