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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 /

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand and Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotio...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J. (Editor), Gázquez-Abad, Juan Carlos (Editor), Ieva, Marco (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:1st ed. 2022.
Series:Springer Proceedings in Business and Economics,
Subjects:
Marketing.
Motivation research (Marketing).
Strategic planning.
Leadership.
Market Psychology.
Business Strategy and Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand and Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Physical Description:1 online resource (XI, 202 pages 36 illustrations, 14 illustrations in color)
ISBN:9783031065811
ISSN:2198-7254
DOI:10.1007/978-3-031-06581-1