Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 /

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand and Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotio...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Martínez-López, Francisco J. (Editor), Gázquez-Abad, Juan Carlos (Editor), Ieva, Marco (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:	1st ed. 2022.
Series:	Springer Proceedings in Business and Economics,
Subjects:	Marketing. Motivation research (Marketing). Strategic planning. Leadership. Market Psychology. Business Strategy and Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book