The Palgrave Handbook of Interactive Marketing /

Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has mo...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Wang, Cheng Lu (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Edition:	1st ed. 2023.
Subjects:	Marketing. Telemarketing. Internet marketing. Consumer behavior. Branding (Marketing). Digital Marketing. Consumer Behavior . Branding. Electronic books.
Online Access:	Connect to the full text of this electronic book