IGI Global Online, Miguelez-Juan, B., & Bonales Daimiel, G. (2023). Handbook of research on the future of advertising and brands in the new entertainment landscape. Business Science Reference, an imprint of IGI Global. https://doi.org/10.4018/978-1-6684-3971-5
Chicago Style (17th ed.) CitationIGI Global Online, Blanca Miguelez-Juan, and Gema Bonales Daimiel. Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape. Hershey, PA: Business Science Reference, an imprint of IGI Global, 2023. https://doi.org/10.4018/978-1-6684-3971-5.
MLA (9th ed.) CitationIGI Global Online, et al. Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape. Business Science Reference, an imprint of IGI Global, 2023. https://doi.org/10.4018/978-1-6684-3971-5.