Handbook of research on the future of advertising and brands in the new entertainment landscape /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Miguelez-Juan, Blanca, 1982- (Editor), Bonales Daimiel, Gema, 1981- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2023]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Advertising. Branding (Marketing) Mass media > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online