Cases on social justice in China and perspectives on Chinese brands /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	El Haoussine, Youssef, 1980- (Editor), Wang, Lulu, 1985- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, Information Science Reference, [2023]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Branding (Marketing) > China > Case studies. Social responsibility of business > China > Case studies. Consumer behavior > Political aspects > China > Case studies. Boycotts > China > Case studies. Social justice > China > Case studies. Boycotts. Branding (Marketing) Social justice. Social responsibility of business. China. Electronic books.
Online Access:	Connect to the full text of this electronic book

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