Social media influencers in strategic communication /
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci and from different methodological frameworks and methods. I...
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Bibliographic Details
| Other Authors: |
Borchers, Nils S.
(Editor) |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
Routledge,
2022.
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| Subjects: | |
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