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Branding that means business : how to build enduring bonds between brands, consumers and markets /

Bibliographic Details
Main Authors: Johnson, Matt A., 1985- (Author), Misiaszek, Tessa (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York : Public Affairs, 2022.
Edition:First US hardcover edition.
Subjects:
Branding (Marketing)
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource (232 pages) : illustrations.
Bibliography:Includes bibliographical references (pages 209-222) and index.
ISBN:9781541701687 (electronic bk.)
1541701682 (electronic bk.)