Branding that means business : how to build enduring bonds between brands, consumers and markets /

Bibliographic Details

Main Authors:	Johnson, Matt A., 1985- (Author), Misiaszek, Tessa (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	New York : Public Affairs, 2022.
Edition:	First US hardcover edition.
Subjects:	Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book