Global perspectives on strategic storytelling in destination marketing /
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference, an imprint of IGI Global,
2022.
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| Series: | Advances in hospitality, tourism, and the services industry book series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Physical Description: | 1 online resource ( xxii, 313 pages) : illustrations (some color), maps (some color). |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668434383 1668434385 9781668434390 1668434393 |
| DOI: | 10.4018/978-1-6684-3436-9 |