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Academic brands : distinction in global higher education /

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The study of academic brands intersects trademark law with critical university studies around questions both empirical and conceptual, from very mundane things like universities' trademark policies and lawsuits over t-shirts and hoodies carrying university insignia all the way to the cultural,...

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Bibliographic Details
Other Authors: Biagioli, Mario, 1955- (Editor), Sunder, Madhavi (Editor)
Format: Book
Language:English
Published: Cambridge ; New York : Cambridge University Press, [2022].
Subjects:
Universities and colleges > Marketing.
Branding (Marketing)
Trademarks.
Education, Higher > Marketing.
LAW / Intellectual Property / General.

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