Academic brands : distinction in global higher education /

The study of academic brands intersects trademark law with critical university studies around questions both empirical and conceptual, from very mundane things like universities' trademark policies and lawsuits over t-shirts and hoodies carrying university insignia all the way to the cultural,...

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Bibliographic Details

Other Authors:	Biagioli, Mario, 1955- (Editor), Sunder, Madhavi (Editor)
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, [2022].
Subjects:	Universities and colleges > Marketing. Branding (Marketing) Trademarks. Education, Higher > Marketing. LAW / Intellectual Property / General.