Cover Image

Building a brand image through electronic customer relationship management /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Naim, Arshi, 1976- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global, Business Science Reference, [2022]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Customer relations > Management.
Branding (Marketing)
Consumer satisfaction.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Premier reference source"--Cover.
Physical Description:1 online resource ( xxiii, 360 pages) : color illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781668453889
1668453886
DOI:10.4018/978-1-6684-5386-5